During my internship at Cada Design Group, I led a full website redesign to better align the studio’s digital presence with its evolving brand. The process began with a comprehensive brand audit, where I developed a brand guidelines presentation and facilitated collaborative working sessions with the team to define key positioning, clarify brand values, and identify pain points within the existing identity and website experience.

After a month of research, stakeholder conversations, and usability analysis, I designed a fully responsive front-end concept that modernized the studio’s online presence. The refresh included a refined About page that articulated the studio’s vision and expertise, a structured portfolio and individual project pages to showcase work with clarity and impact, and a streamlined contact page featuring a custom illustrated map highlighting their central London location. The result was a cohesive, strategic digital experience that strengthened brand communication and more accurately reflected the studio’s design credibility.