While at MDA, I partnered with the Fill the Boot team to support the 70th anniversary of their historic partnership with firefighters and the IAFF. The campaign required a cohesive visual system that could flex across multiple audiences and touchpoints—honoring the legacy of the firefighters while remaining aligned with MDA’s established brand standards.

With assets rolling out throughout the year, I maintained a consistent visual language across digital and print applications, ensuring continuity despite varied timelines and deliverables. I designed social media graphics, email marketing campaigns, an oversized printed truck banner, and a range of supporting collateral used at events and conferences. For the annual conference, I created a bespoke anniversary timeline and infographic map. I also developed a special-edition impact report to complement MDA’s annual report, extending the campaign narrative into long-form print.