For the release of P Is for Pterodactyl under Sourcebooks’ Jabberwocky imprint, I developed a cohesive, multi-channel marketing campaign designed to support sales, visibility, and brand alignment across platforms. Working across both print and digital formats, I translated the book’s playful, distinctive concept into engaging visual assets that resonated with booksellers, educators, and parents.

The campaign included the design of a print-ready bookmark, social media graphics, a promotional email, and a short-form animation for digital distribution. Each piece was strategically art directed to maintain consistency in typography, color, and tone while adapting to the requirements of different marketing channels. This project demonstrates my ability to execute fully integrated publishing campaigns—balancing creative storytelling, audience awareness, and production-ready design across multiple formats.