As Marketing Manager for startup Plumis Ltd, I developed a comprehensive brand guidelines system that defined color palettes, typography, logo variations, visual standards, and brand language across all touchpoints. The guidelines established a cohesive identity that informed both internal communication and outward-facing marketing.

I led the creation of integrated print and digital campaigns, producing promotional materials, exhibition graphics, and marketing collateral used across events and online platforms. My role extended into content and messaging, shaping brand voice and written communications to ensure clarity and consistency.

In addition, I art directed illustrated infographics and oversaw product and lifestyle photoshoots, guiding visual storytelling for the website and future marketing initiatives. From concept through execution, I managed strategy, writing, design, and art direction to deliver a unified and scalable brand presence.